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SEO for Plumbers & Trades
More Booked Jobs From Google and Maps
SEO for plumbers, electricians, roofers and heating engineers: emergency and local searches engineered for booked jobs, not vanity traffic. Map Pack, service-area pages and reviews working as one system.
The Problem
Your Next Customer Is Searching Right Now
A homeowner with a burst pipe doesn't browse. They search "emergency plumber near me" on a phone, call the first business that looks trustworthy, and never look back. If that's not you, the job goes to whoever the Map Pack shows.
Trade businesses lose these jobs by default: no service-area pages for the towns they cover, twelve reviews against a rival's two hundred, and a website that lists services instead of answering the searches customers actually make.
Signs You're Losing Jobs to Search
- Competitors appear in the Map Pack and you don't
- You rely on Checkatrade or word of mouth alone
- Your reviews are few, old, or unanswered
- You cover ten towns but rank in none of them
- Your website doesn't have pages for your money services
What Trade SEO Includes
Built Around How Trade Customers Buy
Emergency Search Capture
Pages and profiles optimised for urgent searches: "emergency plumber [area]", "24 hour electrician near me", with click-to-call front and centre.
Google Business Profile
Full optimisation for trade categories, services, areas served and photos of real work, plus a review system your engineers can actually use.
Service-Area Pages
A dedicated page per town you serve, with genuine local detail. Built to rank for "plumber [town]" without thin doorway content.
Service Pages That Convert
One strong page per money service: boiler repair, rewires, roof replacement. Clear pricing signals, trust badges and call buttons.
Review Generation
Simple request flows for your team: QR codes on job sheets, text follow-ups, and response templates for every review scenario.
Local Authority Building
Citations, local links and supplier mentions that prove you're the established trade firm in your patch.
Our Process
From Invisible to Fully Booked
- 1
Trade Visibility Audit
Where you rank for emergency and service searches across your patch, and what the top three competitors do differently.
- 2
Profile and Foundation
Google Business Profile rebuilt, citations corrected, and the site's technical basics fixed.
- 3
Pages and Reviews
Service and service-area pages built, review generation switched on with assets your team will use.
- 4
Authority and Content
Local links earned, seasonal content published (boiler servicing in autumn, for example), and Map Pack positions pushed.
- 5
Report on Jobs
Monthly reporting tied to calls and enquiries, not just rankings. You'll know what the work earned.
Deliverables
What Lands Each Month
Trade SEO is practical work with practical output. No 40-page reports about "visibility scores."
- Optimised Google Business Profile with ongoing posts
- Service pages for each money service you offer
- Service-area pages for every town you cover
- Review generation system with team assets
- Citation cleanup and local link building
- Monthly call and enquiry reporting
Is This For You
Who Trade SEO Serves
This Is For You If
- You're a plumber, electrician, roofer, heating or building firm
- Your work comes from a defined local patch
- You want jobs you own, not leads you rent from directories
- You're ready to ask happy customers for reviews
This Is Not For You If
- You work nationally with no local search intent
- You're fully booked for the next year (congratulations)
- You won't implement review requests with your team
FAQ
Trade SEO Questions, Answered
How do plumbers get more calls from Google?
By owning the searches customers actually make: emergency terms, service + area terms, and the Map Pack. That means an optimised Google Business Profile, dedicated service-area pages, genuine reviews and fast, call-focused pages.
Should I target every town I cover?
Yes, but with genuinely useful pages per area, not copied templates. Each service area gets its own page with real local detail, services offered there and clear contact routes.
Is SEO better than Checkatrade or Google Ads for plumbers?
They do different jobs. Ads and directories rent attention; SEO builds an asset you own. Most plumbing firms do best with SEO as the compounding base and ads for immediate cover.
How long until I see more calls?
Profile and review improvements can move the needle within weeks. Competitive local rankings typically build over 3 to 6 months.
Do I need a new website?
Usually not. Most trade sites need better pages and structure, not a rebuild. We'll tell you honestly if a rebuild is actually warranted.
Can you guarantee more jobs?
No honest firm can guarantee job volumes. What we guarantee is the work that produces them: visibility in the right searches, pages built to convert, and reporting on calls.
Get More Jobs From the Searches You're Missing
Free trade SEO audit: see exactly where competitors are winning your work.